[PDF][PDF] Kano's Theory of Attractive Quality and Packaging in the Quality Experience
M Löfgren, L Nilsson - researchgate.net
The traditional role of packaging in consumer products has been to store and protect the
content. Current consumer and industry trends, however, suggest an increasingly important …
content. Current consumer and industry trends, however, suggest an increasingly important …
[引用][C] Kano´ s Theory of Attractive Quality and Packaging in the Quality Experience
M Löfgren, L Witell - ICIT 9, Bangkok, Thailand, 2004 - diva-portal.org