Virtual goods, real goals: Exploring means-end goal structures of consumers in social virtual worlds

Y Jung, SD Pawlowski - Information & Management, 2014 - Elsevier
The aim of this study is to understand consumer goals for virtual consumption in social
virtual worlds. Using a means-end chain approach, interviews with 93 users were analyzed …
被引用次数：118 相关文章

[引用][C] Virtual goods, real goals: Exploring means-end goal structures of consumers in social virtual worlds

Y JUNG, SD PAWLOWSKI - Information & management, 2014 - pascal-francis.inist.fr
Virtual goods, real goals: Exploring means-end goal structures of consumers in social
virtual worlds CNRS Inist Pascal-Francis CNRS Pascal and Francis Bibliographic …

Virtual goods, real goals: Exploring means-end goal structures of consumers in social virtual worlds

Y Jung, SD Pawlowski - Information & Management, 2014 - infona.pl
The aim of this study is to understand consumer goals for virtual consumption in social
virtual worlds. Using a means-end chain approach, interviews with 93 users were analyzed …

[引用][C] Virtual goods, real goals: Exploring means-end goal structures of consumers in social virtual worlds

Y JUNG, SD PAWLOWSKI - Information & management, 2014 - Elsevier