A multiple-discrete/continuous model of price promotion
TJ Richards, MI Gómez, G Pofahl - Journal of Retailing, 2012 - Elsevier
Understanding the effect of temporary price reductions, or price promotions, on sales of
consumer packaged goods is an area of ongoing interest, both in academia and in practice …
consumer packaged goods is an area of ongoing interest, both in academia and in practice …
A Multiple-discrete/Continuous Model of Price Promotion
TJ Richards, MI Gómez, G Pofahl - Journal of Retailing, 2012 - search.proquest.com
We estimate the effectiveness of promotional strategies by fresh produce retailers. We
account for the multiple discrete/continuous nature of fresh produce data. We develop a …
account for the multiple discrete/continuous nature of fresh produce data. We develop a …
A Multiple-discrete/Continuous Model of Price Promotion
TJ Richards, MI Gómez, G Pofahl - Journal of Retailing, 2012 - econpapers.repec.org
Understanding the effect of temporary price reductions, or price promotions, on sales of
consumer packaged goods is an area of ongoing interest, both in academia and in practice …
consumer packaged goods is an area of ongoing interest, both in academia and in practice …
A Multiple-discrete/Continuous Model of Price Promotion
TJ Richards, MI Gómez, G Pofahl - Journal of Retailing, 2012 - ideas.repec.org
Understanding the effect of temporary price reductions, or price promotions, on sales of
consumer packaged goods is an area of ongoing interest, both in academia and in practice …
consumer packaged goods is an area of ongoing interest, both in academia and in practice …
A Multiple-discrete/Continuous Model of Price Promotion
T Richards, MI Gómez, G Pofahl - Journal of Retailing, 2012 - asu.elsevierpure.com
Understanding the effect of temporary price reductions, or price promotions, on sales of
consumer packaged goods is an area of ongoing interest, both in academia and in practice …
consumer packaged goods is an area of ongoing interest, both in academia and in practice …
A multiple-discrete/continuous model of price promotion.
TJ Richards, MI Gómez, G Pofahl - 2012 - cabidigitallibrary.org
Understanding the effect of temporary price reductions, or price promotions, on sales of
consumer packaged goods is an area of ongoing interest, both in academia and in practice …
consumer packaged goods is an area of ongoing interest, both in academia and in practice …
A Multiple-discrete/Continuous Model of Price Promotion
TJ Richards, MI Gómez, G Pofahl - Journal of Retailing, 2012 - infona.pl
Understanding the effect of temporary price reductions, or price promotions, on sales of
consumer packaged goods is an area of ongoing interest, both in academia and in practice …
consumer packaged goods is an area of ongoing interest, both in academia and in practice …