Practical value of adequate marketing management theory
E Gummesson - European journal of marketing, 2002 - emerald.com
This is a critical discourse on marketing management textbooks and their presentations of
general marketing theory. These books claim to be general, complete and up‐to‐date …
general marketing theory. These books claim to be general, complete and up‐to‐date …
Practical Value of Adequate Marketing Management Theory
E Gummesson - European Journal of Marketing, 2002 - swepub.kb.se
This is a critical discourse on marketing management textbooks and their presentations of
general marketing theory. These books claim to be general, complete and up-to-date …
general marketing theory. These books claim to be general, complete and up-to-date …
[PDF][PDF] Practical value of adequate marketing management theory
E Gummesson - European Journal of Marketing, 2002 - researchgate.net
This is a critical discourse on marketing management textbooks and their presentations of
general marketing theory. These books claim to be general, complete and upto-date …
general marketing theory. These books claim to be general, complete and upto-date …
Practical value of adequate marketing management theory
G Evert - European Journal of Marketing, 2002 - elibrary.ru
This is a critical discourse on marketing management textbooks and their presentations of
general marketing theory. These books claim to be general, complete and up-to-date …
general marketing theory. These books claim to be general, complete and up-to-date …
Practical Value of Adequate Marketing Management Theory
E Gummesson - European Journal of Marketing, 2002 - diva-portal.org
This is a critical discourse on marketing management textbooks and their presentations of
general marketing theory. These books claim to be general, complete and up-to-date …
general marketing theory. These books claim to be general, complete and up-to-date …
[PDF][PDF] Practical value of adequate marketing management theory
E Gummesson - European Journal of Marketing, 2002 - Citeseer
This is a critical discourse on marketing management textbooks and their presentations of
general marketing theory. These books claim to be general, complete and upto-date …
general marketing theory. These books claim to be general, complete and upto-date …
Practical value of adequate marketing management theory.
E Gummesson - European Journal of Marketing, 2002 - psycnet.apa.org
This is a critical discourse on marketing management textbooks and their presentations of
general marketing theory. These books claim to be general, complete and up-to-date …
general marketing theory. These books claim to be general, complete and up-to-date …
[PDF][PDF] Practical value of adequate marketing management theory
E Gummesson - European Journal of Marketing, 2002 - academia.edu
This is a critical discourse on marketing management textbooks and their presentations of
general marketing theory. These books claim to be general, complete and upto-date …
general marketing theory. These books claim to be general, complete and upto-date …
[PDF][PDF] Practical value of adequate marketing management theory
E Gummesson - European Journal of Marketing, 2002 - scholar.archive.org
This is a critical discourse on marketing management textbooks and their presentations of
general marketing theory. These books claim to be general, complete and upto-date …
general marketing theory. These books claim to be general, complete and upto-date …
Practical value of adequate marketing management theory
E Gummesson - European Journal of Marketing, 2002 - ingentaconnect.com
Gummesson 325..349 Page 1 Marketing management theory 325 European Journal of
Marketing, Vol. 36 No. 3, 2002, pp. 325-349. © MCB UP Limited, 0309-0566 DOI 10.1108/03090560210417156 …
Marketing, Vol. 36 No. 3, 2002, pp. 325-349. © MCB UP Limited, 0309-0566 DOI 10.1108/03090560210417156 …