When does partitioned pricing lead to more favorable consumer preferences?: Meta-analytic evidence

AT Abraham, RW Hamilton - Journal of Marketing Research, 2018 - journals.sagepub.com
Evidence of the impact of partitioned pricing is contradictory. Research indicates that
partitioning a price into multiple components can result in more favorable preferences, due …
被引用次数：44 相关文章

When Does Partitioned Pricing Lead to More Favorable Consumer Preferences?: Meta-Analytic Evidence.

AT Abraham, RW Hamilton - Journal of Marketing Research …, 2018 - search.ebscohost.com
Evidence of the impact of partitioned pricing is contradictory. Research indicates that
partitioning a price into multiple components can result in more favorable preferences, due …

When does partitioned pricing lead to more favorable consumer preferences? Meta-analytic evidence.

AT Abraham, RW Hamilton - Journal of Marketing Research, 2018 - psycnet.apa.org
Evidence of the impact of partitioned pricing is contradictory. Research indicates that
partitioning a price into multiple components can result in more favorable preferences, due …

When Does Partitioned Pricing Lead to More Favorable Consumer Preferences? Meta-Analytic Evidence

AT Abraham, RW Hamilton - Journal of Marketing Research, 2018 - JSTOR
Evidence of the impact of partitioned pricing is contradictory. Research indicates that
partitioning a price into multiple components can result in more favorable preferences, due …
[PDF] academia.edu

[PDF][PDF] When Does Partitioned Pricing Lead to More Favorable Consumer Preferences? Meta-Analytic Evidence

AT Abraham, RW Hamilton - Journal of Marketing Research, 2018 - academia.edu
Evidence of the impact of partitioned pricing is contradictory. Research indicates that
partitioning a price into multiple components can result in more favorable preferences, due …