Consumer brand engagement: Refined measurement scales for product and service contexts

T Ndhlovu, T Maree - Journal of Business Research, 2022 - Elsevier
Consumer brand engagement (CBE) has attracted significant attention amongst academics
and practitioners; yet, myriad conceptualizations and operationalizations exist. This research …
被引用次数：47 相关文章

Consumer brand engagement: Refined measurement scales for product and service contexts

T Ndhlovu, T Maree - Journal of Business Research, 2022 - ideas.repec.org
Consumer brand engagement (CBE) has attracted significant attention amongst academics
and practitioners; yet, myriad conceptualizations and operationalizations exist. This research …

Consumer brand engagement: Refined measurement scales for product and service contexts

T Ndhlovu, T Maree - Journal of Business Research, 2022 - econpapers.repec.org
Consumer brand engagement (CBE) has attracted significant attention amongst academics
and practitioners; yet, myriad conceptualizations and operationalizations exist. This research …