Why online consumers have the urge to buy impulsively: roles of serendipity, trust and flow experience

Z Bao, J Yang - Management Decision, 2022 - emerald.com
Purpose This study aims to investigate some determinants of impulse buying in online
shopping and then indicate the underlying mechanism regarding why consumers have the …
被引用次数：81 相关文章

[引用][C] Why online consumers have the urge to buy impulsively: roles of serendipity, trust and flow experience

Z Bao, J Yang - Management Decision, 2022 - ingentaconnect.com
PurposeThis study aims to investigate some determinants of impulse buying in online
shopping and then indicate the underlying mechanism regarding why consumers have the …