On the analysis of qualitative data in marketing research
PE Green, FJ Carmone… - Journal of Marketing …, 1977 - journals.sagepub.com
Logit and log-linear models are new techniques for analyzing categorical data. Each of
these models is described and applied to a problem involving consumer adoption of a new …
these models is described and applied to a problem involving consumer adoption of a new …
On the analysis of qualitative data in marketing research
PE Green, FJ Carmone… - JMR, Journal of …, 1977 - search.proquest.com
INTRODUCTION The construction and analysis of cross-tabulations is one of the most
common activities in marketing research. Even the most elementary of studies generally …
common activities in marketing research. Even the most elementary of studies generally …
On the Analysis of Qualitative Data in Marketing Research.
PE Green, FJ Carmone… - Journal of Marketing …, 1977 - search.ebscohost.com
Logit and log-linear models are new techniques for analyzing categorical data. Each of
these models is described and applied to a problem involving consumer adoption of a new …
these models is described and applied to a problem involving consumer adoption of a new …
On the Analysis of Qualitative Data in Marketing Research
PE Green, FJ Carmone, DP Wachspress - Journal of Marketing Research, 1977 - JSTOR
Logit and log-linear models are new techniques for analyzing categorical data. Each of
these models is described and applied to a problem involving consumer adoption of a new …
these models is described and applied to a problem involving consumer adoption of a new …
[PDF][PDF] On the Analysis of Qualitative Data Marketing Research
PE GREEN, FJ CARMONE… - Journal of Marketing …, 1977 - academia.edu
The construction and analysis of cross-tabulations is one of the most common activities in
marketing research. Even the most elementary of studies generally produces a welter of two …
marketing research. Even the most elementary of studies generally produces a welter of two …
On the Analysis of Qualitative Data in Marketing Research
PE Green, FJ Carmone… - Journal of Marketing …, 1977 - search.proquest.com
* Paul E. Green is SS Kresge Professor of Marketing, Wharton School, University of
Pennsylvania; Frank J. Carmone is Associate Professor of Marketing, Drexel Univeristy; and …
Pennsylvania; Frank J. Carmone is Associate Professor of Marketing, Drexel Univeristy; and …