A comparison of the internal validity of alternative parameter estimation methods in decompositional multiattribute preference models
AK Jain, F Acito, NK Malhotra… - Journal of Marketing …, 1979 - journals.sagepub.com
Since 1971, interest in the use of decompositional multiattribute preference models in
marketing has been increasing. The applications have varied in terms of the type of data …
marketing has been increasing. The applications have varied in terms of the type of data …
A Comparison of the Internal Validity of Alternative Parameter Estimation Methods in Decompositional Multiattribute Preference Models.
AK Jain, F Acito, NK Malhotra… - Journal of Marketing …, 1979 - search.ebscohost.com
Since 1971, interest in the use of decompositional multiattribute preference models in
marketing has been increasing. The applications have varied in terms of the type of data …
marketing has been increasing. The applications have varied in terms of the type of data …
A Comparison of the Internal Validity of Alternative Parameter Estimation Methods in Decompositional Multiattribute Preference Models
AK Jain, F Acito, NK Malhotra, V Mahajan - Journal of Marketing Research, 1979 - JSTOR
Since 1971, interest in the use of decompositional multiattribute preference models in
marketing has been increasing. The applications have varied in terms of the type of data …
marketing has been increasing. The applications have varied in terms of the type of data …
A comparison of the internal validity of alternative parameter estimation methods in decompositional multiattribute preference models
AK Jain, F Acito, NK Malhotra… - JMR, Journal of …, 1979 - search.proquest.com
In recent years, the modeling of consumer prefer-ences among multiattribute alternatives
has been of great interest and concern (Green and Wind 1973) to marketers. Besides the …
has been of great interest and concern (Green and Wind 1973) to marketers. Besides the …
A Comparison of the Internal Validity of Alternative Parameter Estimation Methods in Decompositional Multiattribute Preference Models.
AK Jain, F Acito, NK Malhotra… - Journal of Marketing …, 1979 - search.ebscohost.com
Since 1971, interest in the use of decompositional multiattribute preference models in
marketing has been increasing. The applications have varied in terms of the type of data …
marketing has been increasing. The applications have varied in terms of the type of data …
A Comparison of the Internal Validity of Alternative Parameter Estimation Methods in Decompositional Multiattribute Preference Models
AK Jain, F Acito, NK Malhotra… - Journal of Marketing …, 1979 - search.proquest.com
ARUN K. JAIN, FRANKLIN ACITO, NARESH K. MAlHOTRA, and VIJAY MAHAJAN* In recent
years, the modeling of consumer prefer-ences among multiattribute alternatives has been of …
years, the modeling of consumer prefer-ences among multiattribute alternatives has been of …