… affecting the use of innovation in marketing management on … to work with innovations and
knowledge of the business. The … exploitation of innovation in marketing management as well …

… business environment can affects the innovation performance of Slovakia and innovation
activities of Slovak companies… the innovation performance of the Slovak Republic was used the …

… usage of marketing communication tools by SMEs enables them to be innovative in marketing
… Moreover, since this paper only focuses on the SMEs segment and enterprises in Slovakia…

… It is very feasible that initiatives of cost reduction have been chosen as the reaction to 2008
financial crisis and the decreasing character of their frequency of use by Slovak companies …

… of small and medium-sized enterprises of family type as an … (product innovation, active
application of marketing activities) … quantitative research in the Slovak business environment. We …

… the extent of the use of traditional and modern … small and medium-sized enterprises in order
to determine what is the state of innovation in the Slovak Republic if the businesses innovate …

… of developing innovation activities in SMEs sector in Slovakia. Because of the need to use a
… the main factors determining innovation activities in SMEs in Slovakia and to innovativeness…

… means its application in the current functioning of the enterprise. Present approach to … the
view on innovation activities in small and medium enterprises (SME) sector in Slovakia. The …

… do use marketing communication to a large ex tent. We therefore primarily focused on Slovak
companies that know the Slovak market … ing included in the overall marketing strategy (the …

… situation in the Slovak enterprises in the use of innovation strategy. … and implementation of
innovation strategies in the business. In … Marketing managers then have not an overview of the …