This essay analyzes the regulatory record on state‐level telecommunications policy proceedings that established regulations for Caller ID service during the late 1980s and early 1990s. The analysis focuses on the operation of policy frames in the construction of public policy issues, and larger discursive contexts that accommodate specific images, narratives, and arguments about new technologies and their implications. While existing scholarship emphasizes the role of popular cultural forms—cinema, television, science fiction, and so on—in the construction of new communication technologies, this essay argues that such construction occurs with considerable force within the public policy process as well. Thus, an analysis of the operation of political language and policy frames is presented toward clarification of the ways in which the policy process serves as a critical site for the production of dominant knowledges of communication technologies and their role in social life.