[PDF][PDF] A Study on Perceived Ease of Use on Customers Adoption to use Mobile Banking Services

A Rajaratnam - … Research Journal of Advanced Engineering and …, 2020 - irjaes.com
International Research Journal of Advanced Engineering and Science, 2020irjaes.com
People around the world are increasingly experiencing and utilising internet-based services.
Among that mobile banking shares a larger proportion. The main reason for the adoption of
mobile banking services is increased ease of use and 24/7 days of availability, faster service
delivery comparatively with the traditional mode of accomplishing banking needs. This study
mainly focuses the impact of the perceived ease of use on the mobile banking adoption.
Though there are various studies has been conducted in each country all over the world, the …
Abstract
People around the world are increasingly experiencing and utilising internet-based services. Among that mobile banking shares a larger proportion. The main reason for the adoption of mobile banking services is increased ease of use and 24/7 days of availability, faster service delivery comparatively with the traditional mode of accomplishing banking needs. This study mainly focuses the impact of the perceived ease of use on the mobile banking adoption. Though there are various studies has been conducted in each country all over the world, the study which are concentrating Sri Lanka is very limited. With this evidence Trincomlaee district in Sri Lanka has been chosen to collect the sample of study. The vital objective of the study is to identify the level, relationship, impact and whether mean difference of adoption of mobile banking. Perceived Ease of Use has been reserved as the independent Variable and Customer Adoption of mobile banking services has been taken as the dependant variable. Using simple random sampling hundred-eighty-nine units of sample has been collected. Self-administered-questionnaire were used for the data collection. Univariate analyse based on mean scores, bivariate analyse using Pearson Correlation Coefficient and Regression Analysis were utilised to analyse the data. In addition, One-Way-ANOVA were used to examine the mean difference in the Perceived Ease of Use of the mobile banking between different age groups of respondents. This research will not only facilitate to enhance the currently available theoretical knowledge but also helpful to the mobile banking service providers to focus even more on customisation based on different age groups. Thereby increased profit and customer comfort by huge utilisation of mobile banking services by almost all the age group will be ensured. And also, as a whole country we will be benefitted from the paperless, environment friendly banking services.
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