A comparison of two logit models in the analysis of qualitative marketing data
D Flath, EW Leonard - Journal of Marketing Research, 1979 - journals.sagepub.com
D Flath, EW Leonard
Journal of Marketing Research, 1979•journals.sagepub.comThe authors compare the application of two logit models for the analysis of qualitative
marketing data. A weighted least squares logit model is compared with a maximum
likelihood logit model different from that mentioned by Green et ai. Empirical applications are
used to compare the models. Suggestions are presented for interpreting and reporting the
results of logit-type models, with special attention to interaction effects.
marketing data. A weighted least squares logit model is compared with a maximum
likelihood logit model different from that mentioned by Green et ai. Empirical applications are
used to compare the models. Suggestions are presented for interpreting and reporting the
results of logit-type models, with special attention to interaction effects.
The authors compare the application of two logit models for the analysis of qualitative marketing data. A weighted least squares logit model is compared with a maximum likelihood logit model different from that mentioned by Green et ai. Empirical applications are used to compare the models. Suggestions are presented for interpreting and reporting the results of logit-type models, with special attention to interaction effects.
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