[PDF][PDF] A hybrid fuzzy approach to success in e-commerce adoption in Iranian manufacturing SMEs
A Hakaki, MS Nikabadi - Asian Academy of Management Journal, 2022 - researchgate.net
ABSTRACT E-commerce adoption is one of the most controversial subjects among small
and medium enterprises (SME) s in Iran. The present study is conducted with the aim of
identifying the most important factors in e-commerce adoption–reviewing the causal
relationships and clustering them. To identify the most important factors, the data is collected
by questionnaires filled by 95 experts who were chosen as researchers' judgment.
Examining the causal relationships among the studied factors and clustering is done by …
and medium enterprises (SME) s in Iran. The present study is conducted with the aim of
identifying the most important factors in e-commerce adoption–reviewing the causal
relationships and clustering them. To identify the most important factors, the data is collected
by questionnaires filled by 95 experts who were chosen as researchers' judgment.
Examining the causal relationships among the studied factors and clustering is done by …
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