Employee satisfaction is key to electronic–customer relationship management (E-CRM)
systems in telecommunication companies. The purpose of this study is to investigate the
direct and indirect effect of technological factors, individual factors, and organizational
factors on employees' level of satisfaction. For this study, data was collected from 300
employees' workings in Malaysian telecommunication companies; and the data was
analyzed using PLS-SEM. The findings revealed that technological, organizational, and …