conceptual model of the B2E Portal User Satisfaction (B2EPUS) is derived from existing
literatures in this domain. The procedures to generate items, to collect data for exploratory
and confirmatory study, and to purify the scale are also described. In addition, the paper
presents evidences of reliability, content validity, construct validity, and nomological validity.
Through a rigorous multi-stage process of scale development, a reliable and valid 18-item …