Big data is a game changing thing. Successful organizations are achieving business advantages by analyzing big data. It has received significant attention in recent years but some challenges are one of the major causes in diminishing the growth of organizations. The main issues why these organizations are not begin their planning stage to implement the big data strategy because they don’t know enough about the big data and they don’t understand the benefits of big data. In this study, an attempt is made to review the role of big data in the business.