[PDF][PDF] An Empirical Study of Expectations Model of Economic Nationalism Among Millennials in South Gujarat
Purpose-The purpose of this paper is to examine the influence of various dimensions of
economic nationalism on behavioural intention of millennials. Design/methodology/
approach-Primary research using structured questionnaire was directed in South Gujarat
amongst millennial age group consumers to investigate the expectations model of economic
nationalism and their behavioural intention. Findings-The result of the study finds that
behavioural intention of millennials to avoid and discourage foreign products is largely …
economic nationalism on behavioural intention of millennials. Design/methodology/
approach-Primary research using structured questionnaire was directed in South Gujarat
amongst millennial age group consumers to investigate the expectations model of economic
nationalism and their behavioural intention. Findings-The result of the study finds that
behavioural intention of millennials to avoid and discourage foreign products is largely …
Abstract
Purpose-The purpose of this paper is to examine the influence of various dimensions of economic nationalism on behavioural intention of millennials.
Design/methodology/approach-Primary research using structured questionnaire was directed in South Gujarat amongst millennial age group consumers to investigate the expectations model of economic nationalism and their behavioural intention.
Findings-The result of the study finds that behavioural intention of millennials to avoid and discourage foreign products is largely affected by their expectations with respect to Indian firms and general public. Research implications-The study enhances the understanding about the expectations of people with respect to Indian government, Indian firms and general public about their role to restrain the magnitudes of foreign operations in host countries.
Originality/value-The research provides practicing marketers as well as international researchers a deeper understanding about the relationship between dimensions of expectations model of economic nationalism and behavioural intention among millennials.
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