The hydrogen induced disproportionation behavior of Ti-substituted ZrCo alloys was investigated to explore their suitability for International Thermonuclear Experimental Reactor (ITER) Storage and Delivery System (SDS). The isothermal disproportionation studies on Ti-substituted alloys were carried out in conditions simulating ITER SDS i.e. 750 K temperature and 100 kPa hydrogen pressure. It was observed that the rate of disproportionation of Ti-substituted ZrCo alloys was found to vary as ZrCo > Zr_0.9Ti_0.1Co > Zr_0.7Ti_0.3Co > Zr_0.8Ti_0.2Co. X-ray diffraction measurements revealed the formation of TiCoH phase along with Ti-substituted ZrCo₂ and ZrH₂ phases as a result of disproportionation reaction of alloys. Neutron diffraction measurements on deuterides indicated that deuterium occupancy in 8e site and the corresponding Zr-D distance provide the primary driving force for disproportionation of alloys to take place. A plausible potential energy profile based on thermodynamic and kinetic considerations was proposed to explain the disproportionation mechanism of alloys.