Sports utility vehicles (SUVs) are known for their ruggedness and aggressive design often defined as a light truck-like vehicle used for personal transport. During the 1990s, sport utility vehicles (SUVs) became the fastest growing segment of the automotive industry globally. SUVs are larger and heavier than conventional passenger cars. SUVs with their higher height and weight will cause severe injury for occupants of passenger cars during collision on the highway. As per National Highway Traffic Safety Administration (NHTSA) SUVs are more prone to roll-overs than other passenger cars. In spite of their roll over propensity, Indians love SUVs in a way like the Americans. Indian automotive sector show sign of increasing in popularity for SUVs. They will be occupying the most dominant position among other passenger cars in future. Over the past years, SUV’s sales have ballooned, accounting for one in every four passenger vehicles sold by automobile industry in India. As per Society of Indian Automobile Manufacturers (SIAM) in 2017 SUV sales rise by 30% than last year where car sales grew only by over 4%. The expanding SUV markets coerce the manufacturers to add SUVs in their vehicle lineup. to gain the market share. This research aims at analyzing the purpose for rapid increase in popularity of SUV in India. This paper also examines the impact of SUVs on passenger car sales, technological development and Highway safety.