This article proposes a novel measure of entrepreneurial intent, the “Entrepreneuring Intent Scale”, to address shortcomings of existing measures. Previous scales have confounded intent with beliefs, attitudes, and expectations, contrary to the assumptions of the Theory of Planned Behaviour that underpins research in this area. Such confounding of measures can lead to significant errors in the interpretation of empirical insights into entrepreneurial intent. Secondly, they have treated entrepreneurship as an “all-or-nothing” decision, ignoring evidence that many prospective entrepreneurs employ effectual logics and formation of intent. This misspecification of the construct can lead to systematic bias in measurement of entrepreneurial intentions.