Social network services are emerging as a promising IT-based business, with some services
already being provided commercially such as Facebook, Cyworld and Xiaonei. However, it
is not yet clear which potential audience groups will be key social network service
participants. Moreover, the process showing how an individual actually decides to start
using a social network service may be somewhat different from current web-based
community services. Hence, the aims of this paper are twofold. First, we empirically examine …

This research analyses the application of Mobile Social Network Services (MSNSs) in
regard to their nature of being new ICT (Information and Communication Technology) tools.
It is recognised that MSNSs are fast, responsive technologies centred on facilitating mobile
commerce. This research aims to identify a number of the factors impacting MSNSs
acceptance and usage in the context of the Kingdom of Saudi Arabia. In an attempt to
achieve sound insight into the market of Saudi Arabia in relation to mobile communication …