An exploratory investigation of Black Friday consumption rituals
… The purpose of the present study is to explore the collective consumption rituals
associated with Black Friday, the day after Thanksgiving, and one of the largest shopping
days in the USA. … The purpose of the present study is to explore the collective
consumption rituals associated with Black Friday. The contribution of this paper is twofold.
On one hand, … Theoretically, the findings of this study show that Black Friday is a unique
consumption ritual that blends elements of traditional shopping with holiday rituals. Table II …
associated with Black Friday, the day after Thanksgiving, and one of the largest shopping
days in the USA. … The purpose of the present study is to explore the collective
consumption rituals associated with Black Friday. The contribution of this paper is twofold.
On one hand, … Theoretically, the findings of this study show that Black Friday is a unique
consumption ritual that blends elements of traditional shopping with holiday rituals. Table II …
The purpose of the present study is to explore the collective consumption rituals associated with Black Friday, the day after Thanksgiving, and one of the largest shopping days in the USA.
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