[引用][C] Analisis Strategi Customer Relationship Management Untuk Mempertahankan Loyalitas Pelanggan Umkm Retail Non-Makanan Di Indonesia Timur (Studi …
C Thendywinaryo, A Sidik, F Goenawan - Jurnal E-Komunikasi, 2021
Analisis Strategi Customer Relationship Management Untuk Mempertahankan Loyalitas Pelanggan UMKM (Studi Kasus Singgah Selalu & Rumah Kue Alifa)
M Amanda, R Febriani, J Reza… - Jurnal Bangkit …, 2022 - journal.sttindonesia.ac.id
Micro, small and medium enterprises are a field of business that is very helpful in various
aspects of the Indonesian economy. This research was conducted to analyze the customer
relationship management strategy to maintain customer loyalty which is run by Singgah
Always and Rumah Kue Alifa. The approach in this research is qualitative with case study
method and uses interview, observation and documentation data collection techniques. The
customer relationship management strategy implemented is in the form of identifying …
aspects of the Indonesian economy. This research was conducted to analyze the customer
relationship management strategy to maintain customer loyalty which is run by Singgah
Always and Rumah Kue Alifa. The approach in this research is qualitative with case study
method and uses interview, observation and documentation data collection techniques. The
customer relationship management strategy implemented is in the form of identifying …
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