Analysis and Challenges in Detecting the Fake Reviews of Products using Naïve Bayes and Random Forest Techniques

T Sajid, W Jamshed, NK Goyal, B Keswani… - 2023 - researchsquare.com
2023researchsquare.com
In today's world, fake review identification and prediction is an importantarea of sentiment
analysis of the E-commerce industry. The automatic fake review categorizersidentify and
categorize a variety of duplicate, spam, fake and untrustworthy reviews using machine
learning techniques. This paper studies various recent existing fake review detection
methods using NB and RF classifiers for the Yelp and Flipkart datasets. It provides a detailed
study on various fake review predictors and compares their basic and performance-based …
Abstract
In today’s world, fake review identification and prediction is an importantarea of sentiment analysis of the E-commerce industry. The automatic fake review categorizersidentify and categorize a variety of duplicate, spam, fake and untrustworthy reviews using machine learning techniques. This paper studies various recent existing fake review detection methods using NB and RF classifiers for the Yelp and Flipkart datasets. It provides a detailed study on various fake review predictors and compares their basic and performance-based specifications. It highlights the challenges, threats, and gaps of these existing works. Further, it graphically shows the discrimination for the specifications of year-wise evolution, classifier usage, and dataset usage.
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