The research project intends to demonstrate how EEG detection through BCI device can improve the analysis and the interpretation of colours-driven cognitive processes through the combined approach of cognitive science and information technology methods. To this end, firstly it was decided to design an experiment based on comparing the results of the traditional (qualitative and quantitative) cognitive analysis approach with the EEG signal analysis of the evoked potentials. In our case, the sensorial stimulus is represented by the colours, while the cognitive task consists in remembering the words appearing on the screen, with different combination of foreground (words) and background colours. In this work we analysed data collected from a sample of students involved in a learning process during which they received visual stimuli based on colour variation. The stimuli concerned both the background of the text to learn and the colour of the characters. The experiment indicated some interesting results concerning the use of primary (RGB) and complementary (CMY) colours.