Art Thou for Us, or for Our Adversaries-Communicative Action and the Regulation of Product Placement: A Comparative Study and a Tool for Analysis
AM Schejter - Tul. J. Int'l & Comp. L., 2006 - HeinOnline
Tul. J. Int'l & Comp. L., 2006•HeinOnline
… Additionally, this Article concludes that the extent to which lines are drawn between
commercial and noncommercial speech in broadcasting better predicts the extent of product
placement regulation in a given country than die measures taken to protect commercial
speech. Drawing on the theories of "communicative action" and "public sphere," this study
advocates drawing a clearer distinction between various forms of commercial and
noncommercial … An examination of the belief system underlying product placement …
commercial and noncommercial speech in broadcasting better predicts the extent of product
placement regulation in a given country than die measures taken to protect commercial
speech. Drawing on the theories of "communicative action" and "public sphere," this study
advocates drawing a clearer distinction between various forms of commercial and
noncommercial … An examination of the belief system underlying product placement …
1. PricewaterhouseCqopers, Final Report Study on Consumer Law and the Informational Society 26 (2000)(citation omitted).
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