This study uncovers the attitudes and motivations of multiple-tier supply chain members in Pakistan towards plastics recycling. Multiple methods are used, including initial informal semi-structured interviews/questionnaires, followed by cross sectional surveys of 360 households and 41 scrap dealers, and interviews of 26 plastics pre-processors and 28 plastics recyclers from seven cities in Pakistan. The households exhibit relatively positive recycling attitudes, mostly driven by monetary motivation, environmental benefit and opportunity to participate in recycling, but not by social norm and governmental initiatives. This is mainly promoted by private recycling firms rather than local governments and municipalities. Furthermore, social responsibility is not the major driver among private recycling firms in every tier. Recycling is also limited by the lack of physical facilities. This paper identifies main motivations of the participation of household and private companies in plastic recycling for appropriate policy actions. This paper contributes to the awareness of the recycling of households and private recycling companies.