Firms are now trying to contact customers using various marketing communication methods. An increasing number of manufacturers have established branding experience museums which provide marketing, education, and trade functions to increase brand loyalty and business performance. This research outlines a literature review of experiential marketing and experience values, and other influential factors. The research conducts a survey to perform the comparative analysis of the consumer perceptions on experiential marketing, experience values and attribute design toward three targeted branding experience museums in Taiwan. The results proved that action experiential marketing, consumer return on investment, service excellence and location convenience of branding experience museums are helpful for consumer loyalty intention.