Automatically generating form concepts according to consumer preference: a shape grammar implementation with software agents

S Orsborn, J Cagan - … Design Engineering Technical …, 2008 - asmedigitalcollection.asme.org
International Design Engineering Technical Conferences …, 2008asmedigitalcollection.asme.org
In new product development, quickly generating many concepts that a potential consumer
prefers is a challenge. This paper presents the inaugural application of software agents
implementing a shape grammar to generate product designs according to a utility function
that represents consumer preference. The method is composed of three sub-processes: a
shape grammar interpreter, an agent interpreter, and a utility investigator. These work
together to explore the design space and can constrain product form designs according to a …
In new product development, quickly generating many concepts that a potential consumer prefers is a challenge. This paper presents the inaugural application of software agents implementing a shape grammar to generate product designs according to a utility function that represents consumer preference. The method is composed of three sub-processes: a shape grammar interpreter, an agent interpreter, and a utility investigator. These work together to explore the design space and can constrain product form designs according to a utility function that represents consumer design preference.
The American Society of Mechanical Engineers
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