This empirical research deepens the current knowledge of tourism destination images by
conceptualizing the effects of sun, sand, and sea (3S) tourism. The study investigates its
impact on tourist attitude toward 3S tourism. This project also examines the impact of
attitudes toward 3S tourism on visit intentions and word-of-mouth intentions as two
behavioral outcomes. The study focuses on the mental representations of 3S tourism by
tourists. Destination images (mental representations of destinations) can be defined …