This paper examined the strategic importance of benchmarking as a tool for achieving excellence in higher education in Jordan. Talal Abu-Ghazaleh University College for Innovation (TAGUCI) tried to use The University of Harvard as a benchmark for all its activities. TAGUCI is intended to be The Harvard of the Middle East. The excellence model “The European Foundation for Quality Management (EFQM)” was identified and implemented for increasing the performance of the College. Therefore, the aim of this article is to examine the strategic importance of benchmarking as a tool for implementing business excellence models and therefore achieving excellence.