Big Data Analysis for Revenue and Sales Prediction using Support Vector Regression with Auto-regressive Integrated Moving Average

GK Sharma, S Patil - SAMRIDDHI: A Journal of Physical Sciences …, 2023 - smsjournals.com
GK Sharma, S Patil
SAMRIDDHI: A Journal of Physical Sciences, Engineering and Technology, 2023smsjournals.com
In e-commerce industry, customers' demands get fluctuated throughout the year depending
on the purchasing behavior and season. It may be a repetition period in the year, where
sales may generally be down, moderate, and whilst some periods are extremely high.
Studies reveal that machine learning techniques boosted much e-commerce industry, from
supply chain management to business planning. In this paper, a hybrid big data analytical
model which integrates Support Vector Regression (SVR) with Auto-Regressive Integrated …
Abstract
In e-commerce industry, customers’ demands get fluctuated throughout the year depending on the purchasing behavior and season. It may be a repetition period in the year, where sales may generally be down, moderate, and whilst some periods are extremely high. Studies reveal that machine learning techniques boosted much e-commerce industry, from supply chain management to business planning. In this paper, a hybrid big data analytical model which integrates Support Vector Regression (SVR) with Auto-Regressive Integrated Mov-ing Average (ARIMA) is proposed to predict product sales and revenues. The simulation results show that the proposed model presents lower relative error rate and higher accuracy that can be utilized for business planning and strategies.
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