Branding the city of Šibenik as a sustainable tourist destination using social networks
Ekonomski vjesnik/Econviews-Review of Contemporary Business …, 2015•hrcak.srce.hr
Sustainable tourism, as a fast-growing cultural and economic activity, offers great
opportunities for steady development of branded regions and cities. Branding is an integral
part of marketing, aimed at raising awareness and creating loyalty among customers.
Recent trends show the growing impact of social networks in brand creation.
opportunities for steady development of branded regions and cities. Branding is an integral
part of marketing, aimed at raising awareness and creating loyalty among customers.
Recent trends show the growing impact of social networks in brand creation.
Abstract
Sustainable tourism, as a fast-growing cultural and economic activity, offers great opportunities for steady development of branded regions and cities. Branding is an integral part of marketing, aimed at raising awareness and creating loyalty among customers. Recent trends show the growing impact of social networks in brand creation.
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