… practices in branding and also looks at the future of brands in … ’s brand or its portfolio of
brands is its most valuable asset. For well-known companies it has been calculated that the brand …

… This paper identifies some of the influential work in the branding area, highlighting what has
… brand positioning, brand integration, brand-equity measurement, brand growth, and brand …

… that we intuitively think of as “the brand”—in fact the brand does not yet exist. Names and
logos and designs are the material markers of the brand. But, because the product does not yet …

… with the two faces of island brands: the island as a brand unto itself, as well as the brands
of island products or services associated with that same island. Here, brand convergence and …

This paper seeks to elucidate the geographies of brands and branding through interpreting
their geographical entanglements. Focusing upon goods and services, it argues, first, that the …

'The volume edited by Andy Pike includes contributions by several leading figures in the
study of brands, places and place branding... However, this is not what makes the book a …

… This article assumes that brands should be managed as valuable, long‐term corporate … true
brand asset mindset to be achieved, the relationship between brand loyalty and brand value …

… to conceptualizing brands and branding that we identified is to view the brand in … to as brand
equity. In the early studies of media brands and branding, in particular, the concept of brand …

… for brand managers to navigate. Considering these issues, we determined it was time for a
fresh look at brands and branding … the new realities of brands and branding and suggest new …

… Equity in recent years, relatively little has been published on Brand Valuation, despite it …
the Brand Valuation literature. It highlights Brand Valuation research, the obstacles to Brand …