Brimful of agitation, authenticity and appropriation: Madonna's' Asian Kool'
… But when we ask if all this media and artistic exposure has an effect upon the social and
political status of a racialised minority group, or when we ask if the birth of Asian Kool, or even
Asian being Kool, signi®es the end of racial violence, discrimination or orientalist visions of the
Asian `other’, must our answers always be negative? In some ways perhaps the music
contributes to a progressive visibility of `Asianness’ and Asians in Britain (and in other
metropolitan export sites for these British productsÐ as Asian Kool is now also sold in New York …
political status of a racialised minority group, or when we ask if the birth of Asian Kool, or even
Asian being Kool, signi®es the end of racial violence, discrimination or orientalist visions of the
Asian `other’, must our answers always be negative? In some ways perhaps the music
contributes to a progressive visibility of `Asianness’ and Asians in Britain (and in other
metropolitan export sites for these British productsÐ as Asian Kool is now also sold in New York …
Ravi Rants Okay!’The sitar star [Ravi Shankar] has® nally come out and said what most of us have been thinking all alongÐthat the White bands who try to be cool with Asian music suck! ¼ The Maestro has blasted Kula Shaker for being unoriginal ¼
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