We study the problem of building text classifiers using positive and unlabeled examples. The key feature of this problem is that there is no negative example for learning. Recently, a few techniques for solving this problem were proposed in the literature. These techniques are based on the same idea, which builds a classifier in two steps. Each existing technique uses a different method for each step. We first introduce some new methods for the two steps, and perform a comprehensive evaluation of all possible combinations of methods of the two steps. We then propose a more principled approach to solving the problem based on a biased formulation of SVM, and show experimentally that it is more accurate than the existing techniques.