The aim of the paper is to determine the influence of BMI based on new technologies on a company’s competitive advantage. In order to accomplish the aim a quantitative research was performed using the computer assisted telephone interview (CATI) method. There are two main outcomes of the research. Firstly, BMI based on new technologies has a positive influence on a company’s competitive advantage. Secondly, it was proven that the greater the use of technologies for BMI the greater a company’s competitive advantage is. Taking into account the research results, the paper explains how they contribute to the development of two theories—the theory of innovation as well the theory of competitive advantage. Several recommendations for business practice as well as policy makers are also formulated.