[图书][B] Business modeling for life science and biotech companies: Creating value and competitive advantage with the milestone bridge
A Onetti, A Zucchella - 2014 - taylorfrancis.com
Most books on the biotechnology industry focus on scientific and technological challenges,
ignoring the entrepreneurial and managerial complexities faced bio-entrepreneurs. The
Business Models for Life Science Firms aims to fill this gap by offering managers in this rapid
growth industry the tools needed to design and implement an effective business model
customized for the unique needs of research intensive organizations. Onetti and Zucchella
begin by unpacking the often-used 'business model'term, examining key elements of …
ignoring the entrepreneurial and managerial complexities faced bio-entrepreneurs. The
Business Models for Life Science Firms aims to fill this gap by offering managers in this rapid
growth industry the tools needed to design and implement an effective business model
customized for the unique needs of research intensive organizations. Onetti and Zucchella
begin by unpacking the often-used 'business model'term, examining key elements of …
Business modeling for life science and biotech companies
A Onetti, A Zucchella - 2014 - iris.unipv.it
Most books on the biotechnology industry focus on scientific and technological challenges,
ignoring the entrepreneurial and managerial complexities faced bio-entrepreneurs. The
Business Models for Life Science Firms aims to fill this gap by offering managers in this rapid
growth industry the tools needed to design and implement an effective business model
customized for the unique needs of research intensive organizations. The Authors begin by
unpacking the often-used 'business model'term, examining key elements of business model …
ignoring the entrepreneurial and managerial complexities faced bio-entrepreneurs. The
Business Models for Life Science Firms aims to fill this gap by offering managers in this rapid
growth industry the tools needed to design and implement an effective business model
customized for the unique needs of research intensive organizations. The Authors begin by
unpacking the often-used 'business model'term, examining key elements of business model …
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