Purpose The marketing of immersive and competitive online gaming products has
proliferated in recent times. Consumption has also shown a substantial increase, especially
among children. Such elevated levels of gaming have adversely affected children's overall
well-being. This paper aims to examine the role of parental attachment variables in
enhancing children's self-control behavior in counteracting the adverse effects of excessive
gaming. The role of gender in excessive gaming is also studied. Design/methodology …