[图书][B] Communicating Fashion Brands: Theoretical and Practical Perspectives

E Huggard, J Cope - 2020 - books.google.com
Communicating Fashion Brands This book demonstrates how fashion brands communicate,
… We believe that this book offers a unique perspective on fashion brand communication, …

Communicating Fashion

ME Lascity - 2021 - torrossa.com
… ’s Fashion as Communication, which makes a compelling case to see clothing and fashion
as a form of communication, … Wilson’s understanding in “Magic Fashion,” where she writes, “... …

[图书][B] Fashion as communication

M Barnard - 2013 - taylorfrancis.com
… Barnard introduces fashion and clothing as ways of communicating and challenging class, …
of fashion in contemporary culture. He looks at the producers, consumers and critics of fashion

Fashion as communication revisited

M Barnard - Fashion Theory, 2020 - taylorfrancis.com
… Consequently, the semiological model of communication, as … model of communication
and of fashion communication can … /receiver model of fashion communication is un-repairable, …

Fashion communication in the digital age

N Kalbaska, T Sádaba, F Cominelli… - Cham, Switzerland …, 2019 - Springer
… The conference “FACTUM 19—Fashion Communication: between tradition and future …
that various communication practices have on the fashion industry and on societal fashion-related …

Fashion statements: Communication and culture

M Barnard - Fashion Theory, 2017 - taylorfrancis.com
… what fashion is and that definition inevitably refers to culture. So the third problem for this
essay is (c) how fashion as meaningful communication … that fashion does not communicate and …

[PDF][PDF] Branding of fashion products: A communication process, a marketing approach

G Guedes, P Soares - … The Association for Business Communication, 2005 - academia.edu
fashion products can reinforce their fashion image each season and how the image of fashion
products can, by itself, become a utility tool in the development and communication of the …

The Impact of visual fashion communication methods on the consumer

MS Aly - International Design Journal, 2015 - idj.journals.ekb.eg
The fashion visual communication methods play an … clothes and fashion, as the visual
communication methods send a … fact that displaying fashion products and communicating with the …

Digital technologies for communicating fashion heritage

PA Permatasari, N Kalbaska - Handbook on Heritage, Sustainable …, 2022 - elgaronline.com
… Digital strategies and interventions in communicating fashion heritage … of fashion, especially
of heritage fashion. Digital media help to facilitate the knowledge dissemination of fashion

Communication as a part of identity of sustainable subjects in fashion

A Kusá, M Urmínová - Journal of Risk and Financial Management, 2020 - mdpi.com
… marketing communication of sustainable fashioncommunication of sustainable subjects
combined with sustainability literacy of individuals. Environmental marketing communication