attention to globalisation, as a “process leading to greater interdependence and mutual
awareness (reflexivity) among economic, political and social units in the world “(Guillen
2001, 3-4). Some argue that the rapid increase in cross-border technological, economic,
social and cultural exchange is going to bring about a new civilisation that will enhance
prosperity and quality of life for all.(Levitt 1983, Ohmae (1990) Others (Kennedy 1993 …