[PDF][PDF] Comparison of the using of CRM in enterprises in Slovakia and Hungary
J Vicikova, P Markova - Annals of DAAAM and Proceedings of DAAAM …, 2011 - daaam.info
J Vicikova, P Markova
Annals of DAAAM and Proceedings of DAAAM Symposium.-ISSN, 2011•daaam.infoThe customer relationship management is the term well known in services and
telecommunication sphere, but less known in manufacturing and industrial enterprises. The
article describes utilization customer relationship management in medium and large
manufacturing; industrial enterprises in conditions of Slovakia and Hungary and compares
differences and similarities between two bordering countries.
telecommunication sphere, but less known in manufacturing and industrial enterprises. The
article describes utilization customer relationship management in medium and large
manufacturing; industrial enterprises in conditions of Slovakia and Hungary and compares
differences and similarities between two bordering countries.
Abstract
The customer relationship management is the term well known in services and telecommunication sphere, but less known in manufacturing and industrial enterprises. The article describes utilization customer relationship management in medium and large manufacturing; industrial enterprises in conditions of Slovakia and Hungary and compares differences and similarities between two bordering countries.
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