Purpose–The aim of this article is to identify the relationships between strategic orientations
and various performance measurements in Spanish hospitality enterprises.
Design/methodology/approach–With a sample of 189 hospitality firms, this study uses the
Miles and Snow strategy typology, and validates a performance scale using the structural
equations technique. Findings–Following the application of ANOVA methodology, the paper
confirms that the three viable strategy types identified in the literature (prospectors …

Purpose-The aim of this article is to identify the relationships between strategic orientations
and various performance measurements in Spanish hospitality enterprises.
Design/methodology/approach-With a sample of 189 hospitality firms, this study uses the
Miles and Snow strategy typology, and validates a performance scale using the structural
equations technique. Findings-Following the application of ANOVA methodology, the paper
confirms that the three viable strategy types identified in the literature (prospectors …