This thesis consists of three projects employing complexity economics methods to explore firm dynamics. The first is the Firm Ecosystem Model, which addresses the institutional conditions of capital access and entrenched competitive advantage. Larger firms will be more competitive than smaller firms due to efficiencies of scale, but the persistence of larger firms is also supported institutionally through mechanisms such as tax policy, capital access mechanisms and industry-favorable legislation. At the same time, evidence suggests that small firms innovate more than larger firms, and an aggressive firm-as-value perspective incentivizes early investment in new firms in an attempt to capture that value. The Ecological Firm Model explores the effects of the differences in innovation and investment patterns and persistence rates between large and small firms.