… study, related to the point sub c). The originality of this paper is to explore the MPM in terms
of conceptual … The contribution of this paper is to explain from the point of view of the retailer …

… the concept or within this paper we use term by Kotler and Armstrong, (2013) that is business
buyer behavior. The concept … concept with the conceptualization of the results of this study. …

… The present paper seeks to increase the extent of knowledge … ) and present a conceptual
model to further institutionalize it. … In this research, the conceptual model has been designed in …

… This paper focuses on the perception of FMCG store dealer on budget management. What
… through this study is the formation of an ISM model on budget management of FMCG store …

… The aim of this study is to gain a deeper understanding on the application of the first stage
of the innovation funnel and on the gaps in knowledge through an analysis and synthesis of …

… This paper presents a conceptual framework for utilizing the Balanced Scorecard (BSC) as a
multidimensional approach to strategic performance measurement in the FMCG … This study …

… The aim of this research is to study the elements of product packaging. This research paper
… The prevailing research paper examine focuses on the impact of packaging elements on …

… This paper is the first to investigate retailer brand influence on NPA. By providing a new
definition and measurement of customers’ family firm perception, this study represents the first …

… study seeks to evaluate supply chain management security criteria – including IoT technologies
– by investigating supply chain systems of 10 companies from the FMCG … the IoT concept …

… empirical studies have investigated the benefits of BDA technologies in the FMCG SC …
about key BDA capabilities for FMCG SC [17] and fewer studies propose systems that aim to …