… customers' behaviour comprehension and understanding of superior marketing strategies, it
… well as things and places which affect their behaviour. The research taken out through this …

… research for online consumer behaviour reflecting a channel … consumer behaviour, marketing
channel design and strategy … dual channel behaviour and strategy, consumer preference …

… and ends with the consumer. In fact, the genesis of marketing can be found in the act of
determining consumer needs, designing the products, services and strategies to meet those …

… consumer behavior, we adopt the definition of culture submitted by Schifman and Kanuk (2007)
as the sum total of learned beliefs, values and customs that serve to direct the consumer …

… traits of the consumers and tweak their strategies accordingly to suit the consumers’ needs
and … or post grievances which keeps the consumer companies on toes to respond promptly to …

… Consumer behaviour as a field of study Where do we find consumer researchers? … The
use of market segmentation strategies means targeting a brand only to specific groups …

… Strategies to change consumer behaviour are generally focussed at four types of driving
factors: (1) the need-satisfying capacity of opportunities, (2) the resource demands of …

… Packaging exploitation in fast moving consumer goods:consumer processing of sponsorship
messages." 2008 Global Marketing Conference: Marketing in the Dynamic Global World. …

… The objective of this type of research, in contrast to that of rationalist perspective, is to
understand the nature of consumer behaviour with no specific strategic intent in mind. …

… This paper focuses explicitly on the strategic and marketing challenges that flow from consumer
behaviour in the context of the financial service industry. The purpose of the paper is two-…