Consumer perception about fast food in India: an exploratory study
The study applies multivariate statistical tools to estimate importance of various factors
affecting the choice of fast food outlets by Indian young consumers. In addition, the authors
analysed the consumption patterns, impact of hygiene and nutritional values, and rating of
various attributes of McDonald's and Nirula's.
affecting the choice of fast food outlets by Indian young consumers. In addition, the authors
analysed the consumption patterns, impact of hygiene and nutritional values, and rating of
various attributes of McDonald's and Nirula's.
The study applies multivariate statistical tools to estimate importance of various factors affecting the choice of fast food outlets by Indian young consumers. In addition, the authors analysed the consumption patterns, impact of hygiene and nutritional values, and rating of various attributes of McDonald's and Nirula's.
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