[HTML][HTML] Cultural sensemaking of corporate social responsibility: A dyadic view of Russian–Finnish business relationships

M Ivanova-Gongne, L Torkkeli, M Hannibal… - Industrial Marketing …, 2022 - Elsevier
International Management (IM) needs a better understanding of how managers of small and
medium-sized enterprises (SMEs) make sense of cultural differences in international
business relationships, especially regarding corporate social responsibility (CSR) in
relationships between firms from emerging and developed countries. We address this
lacuna by uncovering how dyads of Russian and Finnish SME managers, engaged in
mutual international business relationships, construct their understanding of CSR. The …

Cultural sensemaking of corporate social responsibility: A dyadic view of Russian–Finnish business relationships

O Dziubaniuk - Industrial Marketing Management, 2022 - trepo.tuni.fi
International Management (IM) needs a better understanding of how managers of small and
medium-sized enterprises (SMEs) make sense of cultural differences in international
business relationships, especially regarding corporate social responsibility (CSR) in
relationships between firms from emerging and developed countries. We address this
lacuna by uncovering how dyads of Russian and Finnish SME managers, engaged in
mutual international business relationships, construct their understanding of CSR. The …
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