Customers' behavior in health food drink product category
Over the last decade the health consciousness of consumers has become an important
factor driving the agri-food market. Healthier food products have entered the global markets
with force in the past years and rapidly gained market share. Various studies have
concluded that better understanding of consumer perception of healthy foods and its
determinants are key success factors for market orientation and development and for
successfully negotiating market opportunities.
factor driving the agri-food market. Healthier food products have entered the global markets
with force in the past years and rapidly gained market share. Various studies have
concluded that better understanding of consumer perception of healthy foods and its
determinants are key success factors for market orientation and development and for
successfully negotiating market opportunities.
Abstract
Over the last decade the health consciousness of consumers has become an important factor driving the agri-food market. Healthier food products have entered the global markets with force in the past years and rapidly gained market share. Various studies have concluded that better understanding of consumer perception of healthy foods and its determinants are key success factors for market orientation and development and for successfully negotiating market opportunities.
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